Creative Director Akio Hasegawa has developed a throwback-minded approach in his work as a stylist, demarcating his output by way of the oversized, neo-traditional  elements that appear in his work for brands like Nanamica. Hasegawa takes the brand back to its ’90s roots by way of giant-fitting sportswear and street-leaning elements serving billowing oxford shirts, generous sweaters and baggy jeans replete with old-school branding and washes and enormous cargo pants, hearkening back to the golden age of hip-hop and the birth of street culture.

The collection of basics cut in cityboy sizes may seem simple at first look however the pared-back designs focus the collection on the quality of fabric and construction. Fabric weights are above average in all pieces. Hoodies, sweaters and track pants are 1.5 times heavier than the average, increasing durability and ensuring the garment falls exactly as it was designed to. Ultra-heavy pique polo shirts are constructed with a 2-yarn fabric knitted together at high density that protects them from sagging over time.